Have a question?
Send enquiry
Message sent Close

Meet the Team

Meet The Team

Dr Tony Chu is a medical doctor, trained actor, award-winning short filmmaker, and produced screenwriter. Within the film industry, Tony is known as the Founder of NAFA and Festival Director of Show-Fest International. Combining medicine with creativity, Tony is a Lecturer in Medical Communication and a medical writer-director-producer for film & TV productions. Currently, his active projects are "Mr Red Bean" (movie - in post-production) and "Medpan" (Medical Panel TV Talk Show - in pre-production). As a resource for doctors who use media to deliver effective patient education, Tony strongly believes Academy MEE will ultimately benefit the health of the wider community.

Dr Lars Paschburg is a passionate General Practitioner. He is the Founder of Med CPD, a software company facilitating access to education for healthcare professionals. He is also the Director and Advisor of multiple companies. Lars is driven to empower others through education and believes that accessibility of quality education is the key vehicle to empowering individuals. He has a keen interest in business design, systems optimisation, education, marketing, and taking action. Lars is also a co-producer for "Mr Red Bean" (feature) and developing a slate of media projects with inspirational themes.

Dr Lexi Frydenberg is a General Paediatrician, Educator, and Mother of 3 teens, who is passionate about children’s and adolescents’ health, development, and wellbeing. She has been working in paediatrics for 20+ years and works clinically between Royal Children’s Hospital, Melbourne, and Victorian Children’s Clinic, a large multidisciplinary paediatric practice she co-founded in 2013. Outside of her clinical work, she is dedicated to sharing quality, evidence-based information about child health and wellbeing in an easy-to-understand way. Lexi is the Child Health Advisor to VicHealth, co-producer & co-host of RCH Kids Health Information Podcast, a podcast about common child health concerns, regularly writes articles for parenting websites, and is a frequent guest on radio, podcasts, and TV talking about child health issues.

At Softly Skilled Families, we're here to help parents find trusted, down-to-earth guidance when things feel uncertain, overwhelming, or confusing.

Our team brings deep experience in healthcare, education, and communication - but more than that, we believe that clear, kind, human knowledge can make family life feel more manageable and connected.

Dr Tony Chu

Medical Communicator | Creative Educator | Media Producer

Tony brings together science, storytelling, and heart. A medical doctor with a background in acting, filmmaking, and health education, Tony is an award-winning writer-director and trusted voice in health communication for families. His work turns complex topics into engaging, human-centered learning experiences. As a lecturer, founder of NAFA, and Festival Director of Show-Fest International, Tony creates education that feels relatable, memorable, and deeply impactful.

What Tony brings to families:

  • A calm, reassuring way of explaining complex things simply
  • Stories that stick - helping kids and adults get it without feeling overwhelmed
  • A genuine care for making health education feel warm and human

Dr Lars Paschburg

General Practitioner | Health Educator | Practical Knowledge Advocate

Lars helps turn complex health and parenting challenges into clear, practical guidance that real families can actually use. As a practicing GP and the founder of Med CPD, he's spent his career designing better ways to share knowledge - especially for people who are busy, unsure, or just trying to figure things out as they go. At Softly Skilled Families, Lars brings both vision and structure. His goal? To make it easier for parents to access the tools, tips, and support they need to feel more confident and capable — without the jargon.

What Lars brings to families:

  • Deep knowledge of healthcare and parenting supportng complex things simply
  • A focus on tools that are easy to understand and use
  • A belief that with the right info, families can feel more confident every day

This platform was built out of real conversations with families - and a deep belief that things could be different.

To hear why we started, and what we hope to offer you.

Read Our Story

Learn about our journey and mission